Fisher Phillips: Expert Sources

Objective:

Fisher Phillips is a national law firm that focuses exclusively on labor and employment law for employers. The Wilbert Group is tasked with increasing awareness about Fisher Phillips in Georgia, South Carolina and nationally, and establishing its partners as thought leaders in their practice areas.

 

Approach:

Wilbert's strategy is largely focused on pitching Fisher Phillips partners as expert sources. By following local, national and legal news closely and networking with journalists about what they are working on, Wilbert takes advantage of "news of the day" opportunities. As an example, Wilbert recently worked with Fisher Phillips attorneys in Columbia, S.C., on an analysis of National Labor Relations Board (NLRB) elections data following a rules change intended to speed up union elections. Results of the analysis were shared with national and local reporters, and Wilbert secured articles in the Atlanta Journal-Constitution, Atlanta Business Chronicle, Reuters and The Hill. Wilbert’s efforts have dramatically increased the amount of coverage Fisher Phillips has received in its local markets and nationally, with attorneys being quoted on television, radio and in traditional print media.

Scope

PR Strategy and Execution for South Carolina and Georgia
Media Relations
Thought Leadership

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The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250