Revenue Analytics

Objective:

Revenue Analytics, the leading consulting firm focused on pricing and revenue management, tasked The Wilbert Group with raising national awareness of the firm, particularly in key industries such as retail, airlines, automotive, shipping and logistics, and travel and hospitality.

Approach:

Early efforts focused on a digital program and creation of a Revenue Analytics blog highlighting those key industry verticals and hot topics in pricing and revenue management. Since 2015, Wilbert has drafted blogs twice each week based on interviews with company thought leaders. Blog posts were shared more than 5,500 times on social media in 2015 and are on track to eclipse that mark in 2016.

Wilbert also has conducted an aggressive traditional media relations campaign focused on journalists covering those key industries and leading companies. For example, Wilbert identified national, regional and trade journalists that cover earnings reports of Fortune 500 companies in those key verticals and sought to elevate their awareness of Revenue Analytics. The results have been powerful, with Revenue Analytics partners quoted by leading business publications including The New York Times, Financial Times, USA Today, Bloomberg, Investors Business Daily, MarketWatch, The Street and the Los Angeles Times. In the first six months of 2016, resulting media coverage reached nearly 400 million readers.

Additionally, Wilbert has secured bylined article placements in numerous industry trades, including Supply Chain Management Review, American Shipper, Inbound Logistics, Global Trade magazine, RIS News, Auto Rental News, Electric Light & Power,and Chief Executive magazine. 

Scope

Agency of Record
Business-to-Business Communications
Communications Strategy
Media Relations
Speaking Opportunities

 

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The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250