Your company has a great story to tell. Your beverages refresh billions daily in more than 200 countries. You are one of the most iconic companies on the planet. You are The Coca-Cola Company.
You want to inspire your people. Though you already have a robust internal communications program, you need to make the content you deliver each day even more compelling. You want to educate and inspire associates, renewing the pride they feel in working for one of the greatest brands in the world.
So you hire a storyteller. The Wilbert Group is charged with sparking your internal communications efforts by creating traditional news content while also employing fresh storytelling techniques. Wilbert begins delivering people- and brand-focused articles, infographics, Q&As, timelines and Slideshares, to name a few, for your employee portal, Connect.
Now your story is making a difference. Readership grows on Connect and your North American employees are more plugged in than ever, empowered to be your brand advocates in their communities. And Wilbert’s best work flows to your internationally known website, Coca-Cola Journey, creating a powerful link between your internal and external storytelling efforts.
The Wilbert Group
1720 Peachtree Street, Suite 350
Atlanta, GA 30309
404 748 1250