Your company has a great story to tell. You’ve built a national presence and reputation for your labor and employment law firm, Fisher Phillips. Corporations view your partners as experts and the news media sees them as thought leaders.
You want to increase awareness. Your small office in Columbia, S.C., needs a boost in telling its story. Attorneys there want national exposure for their mostly national practice.
So you hire a storyteller. The Wilbert Group, already your PR firm for the Atlanta market with a track record of success, goes to work crafting a story that will grab journalists’ attention. Wilbert analyzes new National Labor Relations Board elections data following a rule change intended to speed up union elections — then shares the surprising results with national and regional reporters.
Now your story is in all the right places. Wilbert secures articles by Reuters and The Hill. Subsequent data releases become fodder for additional media pitches that result in a Wall Street Journal interview and articles in the Atlanta Business Chronicle and Atlanta Journal-Constitution – and Wilbert drafts an e-newsletter blast on its findings to all of your clients.
The Wilbert Group
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Atlanta, GA 30309
404 748 1250