Atlantic Station

Your company has a great story to tell. As Atlanta’s premier in-town dining, drinking, shopping, working and living destination, you’ve got a million stories to tell. Atlantic Station has overcome a less-than-great reputation a decade ago to become a vibrant, walkable community with compelling stories to tell every day.

You want to increase awareness. To remain an in-town hot spot, you must generate a consistent drumbeat of positive stories about your restaurants, shops and attractions.

So you hire a storyteller. The Wilbert Group focuses its creative juices on the next big trend: the new Pokemon Go craze sweeping Atlanta and the nation. Wilbert invites Atlanta’s top business columnist to attend planning for a huge Pokemon scavenger hunt. Wilbert also produces press releases and pitches about the event, and engages with a local group of Pokemon Go enthusiasts.

Now your story is in all the right places. The event draws a crowd of 700, multiple media stories in the Atlanta Journal-Constitution and elsewhere that reach about 11.7 million Atlantans, 38,000 people who watch the Facebook event page, and nearly 40,000 Twitter impressions.

 

The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250