Avalon

Your company has a great story to tell. You turned around the struggling Atlantic Station development in Midtown Atlanta, and then set out to develop Avalon, a $600 million mixed-use walkable experiential community in Alpharetta, Ga. You’re North American Properties and you understand that PR is a strategic tool. 

You want to increase awareness. The success of your new project depends on community buy-in, consumer excitement and telling a compelling story on the national stage to attract the best tenants.

So you hire a storyteller. The Wilbert Group, your PR partner at Atlantic Station, focuses its storytelling lens on Avalon. Wilbert provides strategic communications at every phase of development, from entitlement to leasing to grand opening, and targets business-to-business and business-to-consumer audiences. Wilbert understands the complexities of real estate development, so we can expertly advise you on PR at every stage.

Now your story is in all the right places. Wilbert uses media relations and social media to harness local support for the proposed project. Wilbert secures hundreds of positive media stories during construction and leasing. Atlanta magazine calls Avalon “something quite revolutionary for Georgia.” The New York Times profiles managing partner Mark Toro. And Wilbert creates a Slideshare series about Avalon and the future of retail development, which gets 40,000 views and helps establish North American Properties as a thought leader on the national stage. The grand opening makes a big splash with 124 stories and the #AvalonGO hashtag used 823 times.

 

Atlantic Station

Atlantic Station view more
Broughton St.

Broughton Street

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The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250