Broughton Street

Your company has a great story to tell. You already have a nearly $4 billion portfolio of successful retail and mixed-used properties throughout the Southeast. You’re Ben Carter Enterprises and now turned your attention to the Georgia coast to resurrect a stretch of downtown Savannah.

You want to increase awareness. You plan to spend $90 million renovating 37 properties on historic Broughton Street. But some in the tight-knit city are skeptical, so you need positive publicity to win their hearts, recruit retail tenants, and attract shoppers and residents to the newly named Broughton Street Collection.

So you hire a storyteller. The Wilbert Group is hired to tell your impressive story, support leasing efforts and rally the community. Wilbert launches a multi-pronged media strategy aimed at hyper-local media as well as regional, national and trade media. Later, a social media program is launched to lure shoppers.

Now your story is in all the right places. Wilbert generates a steady drumbeat of positive stories in local media outlets and shopping center trades that helps you win over Savannah. Even the Savannah Morning News trumpets in a front-page headline “A Better Broughton Street”. Your social media also is on fire, with 1,500 followers and likes in just eight months. And the Broughton Street Collection, where life meets style, is now the “IT” spot in Savannah for tourists and local families alike.

 

 

 

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The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250