Your company has a great story to tell. You’re North American Properties and you’ve earned a solid-gold reputation in recent years, first by turning around struggling mixed-use property Atlantic Station in Midtown Atlanta and then developing a nationally known $600 million mixed use project in Alpharetta, Georgia, called Avalon. You’re known for understanding the future of retail and creating places where today’s shoppers want to be.
You want to increase awareness. Now you’re buying Colony Square, an iconic mixed-use destination in the heart of Atlanta, and you plan to spend millions renovating it. You need the Colony Square story to reach national, regional and local audiences to excite the community and future tenants.
So you hire a storyteller. The Wilbert Group, your PR firm on both Atlantic Station and Avalon, begins by scripting messaging that will drive communications across traditional and digital media. That means telling your story in press releases, tweets and interviews.
Now your story is in all the right places. Wilbert works with The Wall Street Journal on an exclusive. The follow-up press release, media pitching and viral twitter hashtag – #ReimagineCS – create big buzz with more than 700,000 social media impressions and articles in more than 30 publications. You are able to leverage the excitement to raise rental rates – even before breaking ground on the renovation.
The Wilbert Group
1720 Peachtree Street, Suite 350
Atlanta, GA 30309
404 748 1250