Your company has a great story to tell. As a leading commercial architecture firm, you’ve designed dozens of projects across the U.S. and globe. You’re Cooper Carry and your portfolio includes corporate, education, government, hospitality, mixed-use, office, residential, retail, science/technology and transit projects.
You want to increase awareness. After gaining top-tier media coverage for your key practice groups, you want the world to know that you’re at the forefront of the adaptive reuse trend in education. You’ve got a great story to tell about your transformation of an office building into a K-12 school – your second such project.
So you hire a storyteller. The Wilbert Group, your PR firm, is asked to tell the story of this emerging trend and Cooper Carry’s work in the space. Wilbert launches a PR plan that includes media relations, thought leadership and digital media.
Now your story is in all the right places. Articles about the Cooper Carry school project appear in the Washington Post, Interiors & Sources magazine and School Construction News, among others. Wilbert also tells your story online, creating a SlideShare titled “Yesterday’s Office Buildings are the Schools of Tomorrow” that is shared with influencers on social media and garners more than 2,000 views. And Wilbert secures speaking opportunities for two of your executives at an Interiors & Sources conference on modern education design.
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