Your company has a great story to tell. You bought the 42-story Mansion on Peachtree and transformed it into a luxury hotel and condo development. You’re iStar and you reflag the hotel the Mandarin Oriental and set about marketing the luxury condos.
You want to increase awareness. Sales of The Residences at Mandarin Oriental, the private residences atop the hotel, remain slow. You need to create excitement among a very specific target audience to spur sales.
So you hire a storyteller. The Wilbert Group is asked to utilize traditional media strategies coupled with an aggressive social media campaign. Wilbert highlights the stunning features of the building and its stable ownership, clears up misperceptions in the market, differentiates The Residences from other luxury properties, and sustains media attention throughout multiple selling cycles.
Now your story is in all the right places. Wilbert secures stories in top-tier national publications, including Forbes and The Wall Street Journal, as well as local Atlanta media outlets, and creates a successful blog highlighting individual units and the lifestyle available to owners. Wilbert also crafts a paid social media advertising campaign that zeroes in on your best prospects – helping iStar net more than $60 million in sales.
The Wilbert Group
1720 Peachtree Street, Suite 350
Atlanta, GA 30309
404 748 1250