Your company has a great story to tell. As a premier retail real estate firm, you’ve developed 9 million square feet of fabulous spaces in cities across the Southeast and beyond. Bayer Properties is now synonymous with The Summit Birmingham in Alabama, and has two high-profile projects under development.

You want to increase awareness. Now you’ve focused your sites on one of the most iconic buildings in Birmingham, The Pizitz building. You want to transform the dilapidated, former department store into a mix of loft-style apartments, modern and co-working office space, a Food Hall featuring a curated collection of local and regional flavors, and the permanent offices of the Sidewalk Film Festival, along with two 100-seat movie theatres.

So you hire a storyteller. You turn to The Wilbert Group to generate media coverage to drive leasing efforts and consumer excitement. Wilbert creates a pitching strategy designed to highlight the property’s unique elements, such as the building’s history as well as stories about the food stalls and operators, including a rotating stall in the Food Hall that will be used as an incubator for up-and-coming chefs.

Now your story is everywhere. In advance of the Pizitz’s re-opening, Wilbert secures national coverage in major publications, including The New York Times, which refers to the property as a “foodie’s heaven.” The project receives a significant drumbeat of positive local coverage in the Birmingham media and soon others are requesting interviews, including Fast Company, Garden & Gun and Shopping Center Business.


The Wilbert Group

1720 Peachtree Street, Suite 350

Atlanta, GA 30309

404 748 1250