Your company has a great story to tell. You’re developing The Summit at Fritz Farm, a finely curated mixed-use destination celebrating the rich heritage of Lexington, KY and blending street-level retail, Class A office space, a boutique hotel and luxury residences. The project is the latest big bet by Bayer Properties.
You want to increase awareness. You need to grab people’s attention if The Summit at Fritz Farm is to become a first-class destination for discerning and trend-setting customers. You want the world to know this is more than just a shopping center – it’s an experience infused with the essence and style of Lexington along with a unique collection of national brands, local boutiques, locally and regionally sourced restaurants, and the region’s first food hall.
So you hire a storyteller. The Wilbert Group, charged with building brand awareness for The Summit at Fritz Farm’s new retailers and restaurants, immediately begins media outreach, launches Facebook and Instagram pages, and plans a 30-day PR countdown campaign leading up to the 2017 grand opening that includes myriad bloggers and pop-up activations.
Now your story is in all the right places. Local media eats up news of the coming shops and restaurants, a majority of them first-to-market in Kentucky and/or exclusive to Lexington. Wilbert creates a big buzz by placing more than two-dozen media articles, including in the Lexington Herald-Leader, Shopping Center Business and Shopping Centers Today. Your Facebook page garners nearly 7,000 likes while the Instagram page draws 1,800 followers.
The Wilbert Group
1720 Peachtree Street, Suite 350
Atlanta, GA 30309
404 748 1250