The third quarter of 2024 proved to be just as busy as the last two, filled with exciting project announcements, impactful stories and expert commentary on timely topics across various industries. We’re proud to continue securing media wins that amplify clients’ strategic brand messages and help them connect with their key audiences. …
For a crisis communications response certain to scare most PR practitioners, look no further than the handling of the Boar’s Head listeria outbreak. …
It’s easy to imagine the PR benefits of getting into the Guinness Book of World Records. After all, how fun is it to see someone eat a record amount of hotdogs in three minutes or run the most consecutive miles or harvest the biggest onion in history? The media surely would be interested! Guinness even has a section of its website dedicated to using the records for marketing purposes.…
“Failing to plan is planning to fail” and “show, don’t tell” are my favorite idioms. They have also been part of my X (formerly Twitter) bio. These two simple expressions are excellent reminders of how developers and property managers of mixed-use developments can make the most of the upcoming holiday season. By planning and leveraging key shopping dates, and then executing that plan by showing – and not just telling – through broadcast media and social media strategies, developments can elevate their exposure in the marketplace and generate foot traffic during the busiest shopping season of the year.…
While the degree to which artificial intelligence will revolutionize certain industries is debatable, there is little doubt it’s already having an impact in public relations. One of the areas The Wilbert Group specializes in is providing thought leadership opportunities that position our clients as experts in their areas of expertise, but we now live in a world where anyone can use ChatGPT to generate “thought leadership” content.…
As we pass the half-year mark for 2024, our team at Wilbert continues to work hard, pushing for our clients to earn the best media placements possible in key markets, locally or nationally. We’ve had some exciting milestones and initiatives for our clients, from new store openings to the opening of an impactful history exhibit in the heart of Atlanta.…
2024 marks the 15th year of The Wilbert Group, which has provided me an opportunity for reflection and gratitude. I’m hosting a party at my home for the team and their significant others to say thank you. I’d also like to give a shout-out to the many other people who have worked at Wilbert through the years and contributed to our success. While it’s sad when people leave, it’s a natural part of the life of a company and I am grateful for all the smart, fun, kind and hard-working people who have spent at least some of their professional journeys with us. …
I love finding data points that show just how much social media has changed our lives over the past decade or so, and this is a good one: 80% of renters today use social media during their apartment search (MRIsoftware), compared to just 5% in 2012 (J Turner Research). Just as you’d look up a restaurant for photos of the menu, people are turning to Instagram to help them make the very big decision of where to live. And with fierce competition between luxury apartment communities - it seems everyone has amazing amenities these days, doesn’t it?- a strong social media marketing strategy could make a huge difference in the success and speed of lease-up. …
Senior Account Executive Aliya Seymour puts it this way: “Nonprofits come to us because they need help amplifying the work they do in the community, and we do that by identifying the heart of their story and elevating it in the outlets that are important to them. From placing thought leadership opportunities in prominent publications to securing great broadcast stories that get national reach, we've made a big difference. It feels good to do good, so working with nonprofit organizations is definitely one of the highlights of my job.”…
When you hear the word influencer, what comes to mind? “Get ready with me” videos? Perhaps it’s your foodie friend who always says “The camera eats first.” What you might not think about immediately is LinkedIn, but that could change. …