Purpose is a driving force behind who we are and what we do as people, and that is also true for most companies. At The Wilbert Group, we specialize in helping clients identify opportunities to showcase their purpose, and then we amplify those stories through the news media, video content and social media channels. Purpose storytelling also helps our clients achieve their business goals, allowing them to recruit and retain top-tier talent, raise capital and form impactful partnerships.…

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Girl math is one of my favorite new trends on TikTok. It’s one of those frivolous trends that gets reposted repeatedly and has people saying, “honestly, same,” each time they watch.  It got me thinking about PR math. It’s not as funny because so many people do it differently. How do you value PR?…

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Over the Fourth of July holiday, Meta quietly dropped its Twitter competitor and thus upended the to-do list of social media managers everywhere. Now that we have nearly a month on Threads under our belts, what have we learned? There’s no right answer to the question of “Do I need to be on Threads?” in our opinion, but there is some important information to consider when making that decision, whether personally or for your company. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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When you read “thought leadership” content on LinkedIn, does it often fall short? Does it make you want to roll your eyes?  I get that. In fact, a recent study with LinkedIn and Edelman found that 71% of respondents said that “less than half of the thought leadership they consume gives them valuable insights.” …

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As president of The Wilbert Group, a huge part of my job is selling. Rationally, I know this, but I don’t ever feel like a salesperson. First of all, I don't do any cold-calling. I don’t even do much networking, although luckily we have some rockstar networkers on our team (shout out to Sarah Weston) who do generate leads. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses operate and interact with their customers. One notable example is the emergence of chatbots, computer programs that can mimic human conversation and engage in real-time with users. ChatGPT, a large language model trained by OpenAI, is a state-of-the-art chatbot that has taken the marketing world by storm. Its advanced natural language processing capabilities enable it to understand and respond to customer inquiries and provide personalized recommendations. In this blog, we will explore how ChatGPT is impacting marketing agencies, and why businesses should consider incorporating this innovative technology into their marketing strategies. Okay, I’ll level with you: I didn’t write the paragraph above. ChatGPT did. …

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The Wilbert Group is excited to launch the application process for the Summer 2023 Wilbert Fellowship, an immersive, six-month program for recent college graduates.…

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Wilbert Cares is one of my favorite programs at The Wilbert Group. The program involves a variety of contributions to our community and the industries we serve, including volunteering with local organizations, such as Open Hand Atlanta and Lost-n-Found Youth; offering pro bono and in-kind services to groups such as City of Refuge and ULI Atlanta; and supporting our industries through involvement with PRSA Georgia and our fellowship program. …

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