There are many public relations agencies that advertise their “real estate expertise”, but oftentimes that statement is just cover for a surface-level understanding of one or two CRE verticals. Now more than ever, developers, brokers and other key project stakeholders need communication experts who understand both the inner workings and language of their industry and can translate critical, timely messages into unique story angles that resonate with today’s journalists. …

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In May, three representatives from The Wilbert Group attended ICSC Las Vegas 2022, the largest retail real estate conference in the world. After a two-year hiatus following the onset of the COVID-19 pandemic, we were ready to hit the ground running this year. And so were our clients! We represented nine clients on the conference floor, arranged meetings with top retail real estate journalists and executed a variety of PR strategies to support our clients’ business goals. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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Why do you need a magic paragraph and what’s so magical about it anyway? A magic paragraph captures the story of your brand in a few powerful sentences. It’s more elevated than an elevator pitch and more descriptive than a tagline. It makes people feel, as well as think. There is great value in bottling up your brand in one impactful paragraph. It creates shared understanding among disparate audiences. Everyone – employees, partners, vendors, tenants and guests – is united under the same brand story. …

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I have become an increasingly big believer in email for most clients. It may not be sexy or new (like, say, Tik Tok), but it is powerful. Executed in conjunction with other PR and marketing initiatives, it adds impacts for a relatively low incremental spend. The biggest key to success is offering content that is compelling, unique and provides something useful or entertaining to your target audience. We have all gotten emails from a company touting its latest industry award or client win, and we don’t care. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. Below are a few notable media mentions our team has secured for clients recently. …

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As we closed 2021 and headed into the new year, our digital team was hard at work for our clients, from executing holiday giveaways to launching new profiles to creating email newsletters. We wanted to take a moment to shout out their hard work and showcase how digital media can impact your business and tell your story in a compelling, highly effective manner. Check out these recent Wilbert Wins from the digital side of the firm! …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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The Wilbert Group’s tremendous growth over the last few years has enabled us to develop a national footprint in key media markets across the U.S. Atlanta will always be our home base as we enjoy strong connections and relationships with key journalists and decision makers throughout the Metro area, but not everyone is aware that our team is making a sizable splash in other markets…

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Companies grow. They hire. They shift strategies. They add new lines of business. They become more sophisticated. …

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