If you had told me a year ago, when I sent the team home for two weeks, that we would still be there a year later, I would not have believed you. Mark Braykovich, EVP at Wilbert, encouraged people to take their desktops. As several carted their large Macs out the door, I thought to myself, “that seems a little over-the-top, but whatever…”…
The Wilbert Group is excited to launch the application process for the Summer 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations or (2) social media.…
While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…
In the spring of 2017, The Wilbert Group took its first steps into the world of influencer marketing at The Summit at Fritz Farm in Lexington, Ky., partnering with local tastemakers and national brands ...…
Well, 2020 has taught us a lot. At Wilbert, we have been fortunate and have continued to grow. Here are lessons learned from 2020 that I will carry with me.…
Aliya is adventurous, one of the friendliest people you’ll ever meet, and can thrift with the best of them. In her time at The Wilbert Group, Aliya Seymour has worked her way from Intern to Assistant Account Executive! She now leads teams serving clients such as Cooper Cary, CBL, Engel & Volkers, and Selig Enterprises. Our Wilbert from Home interview with Aliya is live on the blog, click the link to meet her.…
Social media has been at the forefront of the marketing world for years now, and most (if not all!) marketers and business owners know they must utilize social media as a promotional tool. However, with a bevy of social platforms, types of posts, ways to post, the social media world is your oyster, which can be both exciting and intimidating.…
Some of Adam’s favorite things are chain restaurants, Curb Your Enthusiasm, and the Atlanta Braves. He’s also a big fan of late night talk shows, and the MVP of our #popculturepicks Slack channel. Adam Schick passionately serves as an Account Executive here at TWG, working with clients like Aaron’s, Gas South, Georgia’s Own Credit Union, and Audubon Communities.…
Lea Friedman is a Creative Director who brings joyous empathy and passionate design expertise to clients like Colony Square, OAK, Riverton, Revel, and High Street. Lea’s as competent and inventive as they come, whether it be graphic design, home office renovation, or mixology. PSA: her name is pronounced “Lee” not “Le-uh”, but she won’t get mad if you mess it up.…
The steps taken by companies during the early moments of a crisis can make or break their brand. Fast, smart and heartfelt communications are critical to mitigating a crisis and getting business back to usual. Yet many companies make misstep after misstep during this crucial period, saying too little or nothing at all, or saying exactly the wrong thing. Here are some basic – but important – questions PR pros and their clients often ask at the onset of a crisis.…