Aliya is adventurous, one of the friendliest people you’ll ever meet, and can thrift with the best of them. In her time at The Wilbert Group, Aliya Seymour has worked her way from Intern to Assistant Account Executive! She now leads teams serving clients such as Cooper Cary, CBL, Engel & Volkers, and Selig Enterprises. Our Wilbert from Home interview with Aliya is live on the blog, click the link to meet her.…
Social media has been at the forefront of the marketing world for years now, and most (if not all!) marketers and business owners know they must utilize social media as a promotional tool. However, with a bevy of social platforms, types of posts, ways to post, the social media world is your oyster, which can be both exciting and intimidating.…
Some of Adam’s favorite things are chain restaurants, Curb Your Enthusiasm, and the Atlanta Braves. He’s also a big fan of late night talk shows, and the MVP of our #popculturepicks Slack channel. Adam Schick passionately serves as an Account Executive here at TWG, working with clients like Aaron’s, Gas South, Georgia’s Own Credit Union, and Audubon Communities.…
Lea Friedman is a Creative Director who brings joyous empathy and passionate design expertise to clients like Colony Square, OAK, Riverton, Revel, and High Street. Lea’s as competent and inventive as they come, whether it be graphic design, home office renovation, or mixology. PSA: her name is pronounced “Lee” not “Le-uh”, but she won’t get mad if you mess it up.…
The steps taken by companies during the early moments of a crisis can make or break their brand. Fast, smart and heartfelt communications are critical to mitigating a crisis and getting business back to usual. Yet many companies make misstep after misstep during this crucial period, saying too little or nothing at all, or saying exactly the wrong thing. Here are some basic – but important – questions PR pros and their clients often ask at the onset of a crisis.…
Leasing an office building isn’t easy these days. Socially distanced tours are not ideal, and some company leaders are weary of taking more space when so many people are working from home. If you are trying to lease a property in these challenging times, you need a brand that truly illuminates what makes this office building different from the rest of the office buildings. Also, you must tell that brand story consistently both to decision-makers at companies and to tenant brokers.…
While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…
The short answer is yes, as long as the story is newsworthy for other reasons. Read on for a deeper look at the way the pandemic has impacted news coverage over the last six months, including insights from journalists at The Wall Street Journal, CoStar and other media outlets.…
The Wilbert Group is looking for two experienced PR superstars who is interested in growing with our team. Learn more about the specific job descriptions here, and please reach out if you'd like to learn more.…
The term may sound mysterious, but social media “dark posts” are an essential part of the digital marketing landscape. You’ve probably heard of dark posts, but what does that mean exactly? And should you be running them? At Wilbert, we use a variety of social media advertising tools, and dark posts are an often-misunderstood piece, so we’re here to demystify them.…