Greystar

Greystar engaged Wilbert to manage social media for Elan Halcyon, the forthcoming multifamily community at mixed-use community Halcyon in North Atlanta. The main objective was to support pre-leasing, and we worked with the property team to share updates, community news and paint the picture of life at Halcyon for future residents. We also managed inquiries via Messages and moved prospects down the chain of communication to apply to live at Elan Halcyon. Once the property was fully leased, Wilbert transitioned the social channels over to the onsite team.

The most impactful way we were able to drive potential residents to Elan Halcyon was through social media advertising. Our team of digital marketing experts navigated regulations around advertising for housing. We were able to reach the right people who may lease at Elan Halcyon and encourage them to sign up and learn more. We earned a competitive cost per result and drove hundreds of qualified leads to the website.