T3 Atlanta
Generating leasing momentum with digital ads and content
Hines enlisted Wilbert to drive office leasing to the first T3 product in Atlanta
Wilbert implemented a full-service social media programs, including organic content and strategic paid social media advertising. We targeted brokers and potential office tenants in key target industries, such as tech and logistics, and created compelling video content about both T3 and the West Midtown submarket.
We created ads on Facebook and Instagram, using videos, photos and graphics to drive traffic to the T3 Atlanta website and generate leads. The ads are designed to catch your eye in the feed, be memorable and ultimately, encourage the user to take an action to learn more about T3 Atlanta.
In 2025, we earned over 1.7M views on these ads and over 5,500 paid clicks.
We also created an arsenal of video content along the project’s key themes of Technology, Timber and Transit. These included hype videos showing drone footage of the property and its various amenities, such as the rooftop, as well as more in-depth interviews featuring building tenants and Hines representatives.
The goal was to create compelling ads that dive deeper into T3 Atlanta’s unique story, generating awareness of the product.
Click the thumbnails to view example videos.