What We Do
At The Wilbert Group, we collaborate with clients to understand and define their stories, and then we tell these stories over and over again in the marketplace.
Our PR, social media and content teams work together; one group blends seamlessly into the next. That overlap, that integration, is where the magic happens, as we are able to efficiently tell our clients’ stories in a way that is consistent, comprehensive and powerful. Most importantly, we are creating and executing programs that drive business results for clients.
We use all channels available to us. We secure coverage for our clients in traditional media outlets. We help them win awards and land speaking opportunities. And we empower our clients to tell their own stories on their websites, through social media and in e-newsletters.
Public Relations
There is inherent credibility in positive media coverage in well-respected outlets. We are better at consistently securing that coverage than any of our competitors. Media relations typically is the centerpiece of a PR program that may also include awards and thought leadership.
CAPABILITIES
- PR strategy
- Media relations
- Thought leadership
- Crisis communications & issues management
- Media training
- Awards
Social Media & Digital
Social media and other digital initiatives allow our clients to own their narratives, to tell their own stories directly to important audiences. Our strategists are experts at serving up content to the right people through targeted paid programs. These programs are an ideal complement to traditional PR.
CAPABILITIES
- Social media strategy
- Social media content and day-to-day execution
- Paid campaigns
- Community management
- Influencer Marketing
- E-newsletters
Content
We create content - sophisticated brand videos, quick-turn Reels, engaging photos and compelling copy - that allows our clients to tell their stories meaningfully. There is so much information cluttering today’s marketplace; to stand out, we must create content that is useful, entertaining, relevant and compelling for the audiences our clients want to reach.
CAPABILITIES
- Video
- Blogs
- Social media content
- Photography