Caroline Wilbert
President
Caroline Wilbert, president of The Wilbert Group, provides leadership and sets strategy for the firm and also works closely with clients. She is focused on developing programs that drive measurable business results for clients. She is passionate about defining clients’ stories and then consistently telling those stories through a variety of channels, including traditional news and social media.
Under Caroline’s leadership, the firm has grown consistently since its founding in 2009 and now ranks as one of the largest PR firms in metro Atlanta. The firm’s geographic footprint also has expanded with clients now based across the country. “We have grown because we do really good work that truly helps our clients achieve their business goals, and word has spread,” Caroline says. “It is really that simple.”
Committed to creating a meaningful work experience for Wilbert’s team, Caroline is particularly proud both of the Wilbert Wellness program, which is focused on helping team members be their best, strongest and most energized at work, and of Wilbert Cares, through which team members volunteer in the community.
“When I think back on my years at The Wilbert Group, what makes me most proud is thinking about all the people who have started their careers with us, some of whom have stayed and grown at Wilbert and some of whom have gone on to do other exciting things,” Caroline says. “We have an environment where people can grow, learn, make friends, find mentors, have impactful experiences, work hard and forge great careers.”
Caroline began her career in journalism, including seven years as a business reporter for The Atlanta Journal-Constitution and two years at the Atlanta Business Chronicle.
Caroline has a journalism degree from the University of Georgia. She has served on boards or advisory boards for nonprofits in Atlanta including the City of Refuge, Atlanta Community Food Bank, Atlanta Affordable Housing Fund and The Wren’s Nest.
The Atlanta Business Chronicle named Caroline one of its Most Admired CEOs in 2022, and Atlanta magazine named her one of Atlanta's 500 most powerful leaders in 2023 and 2024.
She lives in Atlanta with her husband, three children, two stepchildren and dog Daisy. She enjoys reading, writing, hiking, cooking and watching her kids play sports.