Theodora Traffanstedt

Theodora, or Theo as we call her, says she “absolutely loves everything about social media from content creation to analytics to strategy.”

She gets a thrill from telling clients’ stories in a purposeful way and then breaking down the metrics. “I love seeing the pieces of a strategy come together and then getting to analyze the results to discover what worked really well and what could have been better,” she says.

Theo joined Wilbert in 2019 and works on a wide variety of clients. When asked for work that makes her particularly proud, she mentions OAK, a mixed-use project in Oklahoma City. “ I of course can’t take sole credit for it,” she says. “The entire team is super-dedicated to ensuring we’re telling a cohesive and compelling story.”

Having graduated summa cum laude from Kennesaw State University, Theo holds her bachelor’s in public relations with a minor in engagement marketing. Born in Brazil, she immigrated to the U.S. at age 19. 

Her favorite thing to do outside of work? Work out! “Going to the gym is my way of not only staying active but also finding balance and peace amidst the weights,” she says. She also likes to travel, play video games, listen to Broadway show tunes and spoil her cat.