The Wilbert Group
| The Wilbert Group is a full-service communications and public relations firm based in Atlanta with a national reach. We have clients in real estate, financial services, travel, retail, education, the non-profit sector and other industries. Founded by veteran journalists, Wilbert has deep relationships in newsrooms across the country and a nuanced understanding of how the media landscape is changing. Wilbert “goes deep” to understand its clients’ businesses. We don’t do PR for PR’s sake. Communications should drive business objectives, and we efficiently deliver powerful and measurable results. |
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Client News
Atlanta to combat food deserts with portion of $30 million federal grant
SaportaReport
Invest Atlanta: Atlanta’s food deserts are one of the problems that Atlanta’s development officials intend to address with a portion of a $30 million federal grant the city has received. Atlanta’s food desert program is to be one of the first such efforts in the country to be assisted through the New Markets Tax Credits program, which was started in 1994 by the Treasury Department to help fight blight and create jobs. The city will oversee the program through an affiliate of its development arm, Invest Atlanta. In the past, Atlanta has used the $90 million received from the New Market Tax Credits to support real estate development and assist small businesses, according to the Treasury Department. For the first time this year, healthy food financing was part of the New Market Tax Credit program.
Competing with E-Commerce: Lessons Learned from a Retail Developer
National Real Estate Investor
North American Properties: The e-commerce boom is being driven by Gen Y, which now makes up one-third of the U.S. population. Retailers must appeal to Gen Y on its terms. The first generation of digital natives, Gen Y looks to social media and the Internet for recommendations and information but seeks out in-person interactions….experiences. The future of retail is quickly shifting. Experiential retail is here to stay. From it’s beginnings with children’s retailers like the Disney Store and Build-a-Bear, it has evolved to be embraced by virtually every brand in the business. Now, successful operators of retail properties are jumping into the game.