As the lines between public relations and influencer marketing continue to blur, leveraging content creators to drive earned media coverage is proving more and more effective. While traditionally seen as strictly a paid media channel, influencer partnerships, when approached thoughtfully, can deliver high-impact earned media exposure without the structure of formal contracts. …
As Q4 2025 came to a close, Wilbert finished the year strong by delivering media wins that showcased the power of strategic storytelling across all types of outlets, from national trade journals to specialized podcasts. From major mixed-use announcements and milestone construction moments to high-profile leases, restaurant openings and thought-leadership placements, our team helped clients cut through the noise during one of the busiest news cycles of the year.…
Strategic storytelling and intentional media outreach continue to amplify our clients’ voices. In Q3 2025, we delivered high-impact earned media results across outlets nationally and locally. …
LinkedIn posts can often feel formulaic and boring: deal announcement, new hire alert, job listing. At The Wilbert Group, we take a different approach, using LinkedIn as a platform not just for key announcements, but for storytelling.…
As the media landscape evolves, we’re expanding our definition and approach to earned media.…
Quarter after quarter, the power of strong storytelling and strategic pitching continues to drive meaningful results for our clients. In Q2 2025, our team secured impactful media coverage across top-tier national outlets, key industry trades and local publications, positioning our clients as thought leaders and industry trendsetters. From feature stories to broadcast segments to expert commentary, this past quarter was marked by wins that highlight not only the strength of our client relationships but also the value of a targeted, creative strategy.…
LinkedIn is having a great 2025. In fact, LinkedIn is having a great decade. User growth has consistently increased, which means ad revenues have increased (nine percent year over year), which means both companies and users are quite happy. …
The first quarter of 2025 has been filled with exciting client news and standout media coverage. We’ve kept the momentum going by strategically sharing our clients’ stories with the audiences that matter most—while also finding fresh, creative ways to spotlight their work and accomplishments.…
Our team recently spoke with two influential editors in Atlanta: Dean Anason of The Atlanta Business Chronicle and Leroy Chapman of The Atlanta Journal-Constitution. We also toured the AJC’s impressive new headquarters in Midtown. Both publications remain powerful regional news sources.…
To kick off 2025, we invited seven people we admire to speak about a single word. This simple ask led to inspiring conversations and so much learning for our team! We are grateful to our star-studded speakers who gave us their time and wisdom.…