Expanding Our View on Earned Media
As the media landscape evolves, we’re expanding our definition and approach to earned media.…
Wilbert Wins: Media Relations - Q2 2025
Quarter after quarter, the power of strong storytelling and strategic pitching continues to drive meaningful results for our clients. In Q2 2025, our team secured impactful media coverage across top-tier national outlets, key industry trades and local publications, positioning our clients as thought leaders and industry trendsetters. From feature stories to broadcast segments to expert commentary, this past quarter was marked by wins that highlight not only the strength of our client relationships but also the value of a targeted, creative strategy.…
Why Your Corporate LinkedIn Matters More Than Ever
LinkedIn is having a great 2025. In fact, LinkedIn is having a great decade. User growth has consistently increased, which means ad revenues have increased (nine percent year over year), which means both companies and users are quite happy. …
Wilbert Wins: Media Relations - Q1 2025
The first quarter of 2025 has been filled with exciting client news and standout media coverage. We’ve kept the momentum going by strategically sharing our clients’ stories with the audiences that matter most—while also finding fresh, creative ways to spotlight their work and accomplishments.…
Behind the Headlines: Takeaways from Two Atlanta Editors
Our team recently spoke with two influential editors in Atlanta: Dean Anason of The Atlanta Business Chronicle and Leroy Chapman of The Atlanta Journal-Constitution. We also toured the AJC’s impressive new headquarters in Midtown. Both publications remain powerful regional news sources.…
Wilbert Day of Ideas
To kick off 2025, we invited seven people we admire to speak about a single word. This simple ask led to inspiring conversations and so much learning for our team! We are grateful to our star-studded speakers who gave us their time and wisdom.…
Wilbert Wins: Media Relations - Q3 2024
The third quarter of 2024 proved to be just as busy as the last two, filled with exciting project announcements, impactful stories and expert commentary on timely topics across various industries. We’re proud to continue securing media wins that amplify clients’ strategic brand messages and help them connect with their key audiences. …
The Scariest Crisis Response of 2024 Is Inside Your Deli Counter
For a crisis communications response certain to scare most PR practitioners, look no further than the handling of the Boar’s Head listeria outbreak. …
Leveraging a World Record for PR and Fundraising Success
It’s easy to imagine the PR benefits of getting into the Guinness Book of World Records. After all, how fun is it to see someone eat a record amount of hotdogs in three minutes or run the most consecutive miles or harvest the biggest onion in history? The media surely would be interested! Guinness even has a section of its website dedicated to using the records for marketing purposes.…
Plan, Show, Succeed: A Holiday PR Roadmap for Mixed-Use Developments
“Failing to plan is planning to fail” and “show, don’t tell” are my favorite idioms. They have also been part of my X (formerly Twitter) bio. These two simple expressions are excellent reminders of how developers and property managers of mixed-use developments can make the most of the upcoming holiday season. By planning and leveraging key shopping dates, and then executing that plan by showing – and not just telling – through broadcast media and social media strategies, developments can elevate their exposure in the marketplace and generate foot traffic during the busiest shopping season of the year.…