Nonprofit Storytelling: Generating Results for Mission-Driven Organizations

Nonprofit Storytelling: Generating Results for Mission-Driven Organizations

We love ALL our clients (truly) and take pride in using PR, social media and content creation to help them achieve their goals. But we have to admit there is something special about our nonprofit clients.

Senior Account Executive Aliya Seymour puts it this way: “Nonprofits come to us because they need help amplifying the work they do in the community, and we do that by identifying the heart of their story and elevating it in the outlets that are important to them. From placing thought leadership opportunities in prominent publications to securing great broadcast stories that get national reach, we've made a big difference. It feels good to do good, so working with nonprofit organizations is definitely one of the highlights of my job.”

I could not have said it any better myself!

In recent years, word has spread about the results we generate for nonprofits, and as a result, our client roster in this sector has grown. We are thrilled and look forward to helping even more organizations tell their stories.

Here is a roundup of successes we have had:

  • We began telling the story of the City of Refuge nearly 10 years ago and what an honor it has been. Our work has included media relations, social media execution, content creation, award submissions and more. Read about our relationship with the City of Refuge here.
  • MOST (Men Opposing Sex Trafficking), a relatively new nonprofit and sister organization to the City of Refuge, called us this year when they decided to attempt to beat the Guinness World Records' longest softball game. The days-long stunt would be a fundraiser, as well as an opportunity to increase awareness about MOST and its mission. Though the MOST team fell short of the softball record due to injuries, Wilbert still managed to hit it out of the park (pun intended) on the PR front. We secured coverage in the Atlanta Journal-Constitution, Atlanta Business Chronicle and on Fox 5. A social media campaign generated 85,000 unique views and nearly 8,000 engagements. The campaign also had 49 shares and saves, proving the content connected with the intended audience.
  • In a world so often divided, Atlanta History Center’s mission – to use history, grounded in facts, to bring people together to explore different perspectives and renew our shared commitment to democracy – is vital. We have worked with AHC for several years, sharing the story of Civic Season (the period between Juneteenth and July 4th) and promoting an original documentary about Stone Mountain, among other initiatives. On the media relations front, we have secured coverage in national outlets such as Forbes and ABC World News and local media such as Atlanta magazine and WABE. Our digital team has also supported AHC with paid digital campaigns to drive attendance at events such as author talks.
  • Christian City, a nonprofit whose work includes helping children in crisis, hired us to help tell its story to potential donors. One of the first stories we secured was a heartwarming piece in the Atlanta Journal-Constitution about high school graduates from its Children’s Village, with the headline “Nonprofit program boosts teen graduation rates.” In six months, Wilbert doubled the amount of coverage the nonprofit received compared to the same period a year earlier. Read more about our work with Christian City in this case study.
  • We recently began work with Wonderfully Made, which is focused on programs for adults with developmental disabilities. We’ll be announcing more this year, so keep an eye out for a compelling story about a great cause.

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