There’s a reason this is the top-asked question from our clients these days; TikTok is a bona fide hit. The number of users has quadrupled since 2018 to over 800 million at the end of last year, and those users spend on average 52 minutes a day in the addictive video-based app. Naturally, brands are taking notice, and wondering if they need to jump on the TikTok train themselves. While it’s smart for most B2C brands to use TikTok in some capacity, ask yourself a few questions before setting your strategy.…

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The Wilbert Group is an integrated brand, public relations, social media and content firm based in Atlanta. We find the right words and visuals to craft compelling brand stories, then we tell those stories on digital and social media and by working with the news media. We know how to create a steady drumbeat of media coverage and social media buzz, all in an effort to elevate our clients' brands and reach the audiences they care about. Our fast-growing team of 30+ people represents the best and brightest talent. We recently expanded our office space to offer more room for creativity and collaboration. We are seeking an account executive and digital manager to grow with us. Check out our job descriptions below with information on how to apply.…

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If you had told me a year ago, when I sent the team home for two weeks, that we would still be there a year later, I would not have believed you. Mark Braykovich, EVP at Wilbert, encouraged people to take their desktops. As several carted their large Macs out the door, I thought to myself, “that seems a little over-the-top, but whatever…”…

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The Wilbert Group is excited to launch the application process for the Summer 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations or (2) social media.…

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While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…

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In the spring of 2017, The Wilbert Group took its first steps into the world of influencer marketing at The Summit at Fritz Farm in Lexington, Ky., partnering with local tastemakers and national brands ...…

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Well, 2020 has taught us a lot. At Wilbert, we have been fortunate and have continued to grow. Here are lessons learned from 2020 that I will carry with me.…

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Aliya is adventurous, one of the friendliest people you’ll ever meet, and can thrift with the best of them. In her time at The Wilbert Group, Aliya Seymour has worked her way from Intern to Assistant Account Executive! She now leads teams serving clients such as Cooper Cary, CBL, Engel & Volkers, and Selig Enterprises. Our Wilbert from Home interview with Aliya is live on the blog, click the link to meet her.…

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Social media has been at the forefront of the marketing world for years now, and most (if not all!) marketers and business owners know they must utilize social media as a promotional tool. However, with a bevy of social platforms, types of posts, ways to post, the social media world is your oyster, which can be both exciting and intimidating.…

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Some of Adam’s favorite things are chain restaurants, Curb Your Enthusiasm, and the Atlanta Braves. He’s also a big fan of late night talk shows, and the MVP of our #popculturepicks Slack channel. Adam Schick passionately serves as an Account Executive here at TWG, working with clients like Aaron’s, Gas South, Georgia’s Own Credit Union, and Audubon Communities.…

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